Idea Exchange Brand Roll-Out

Idea Exchange had a logo but required a brand roll-out as well as a brand guide book to use for internal and external projects. I worked with them to create brand elements using the negative pieces of the ‘X’ in their logo to create creative lines, image cutouts and overlays to use on regular stock images allowing them to integrate the stock images into their brand. After a look and feel was settled on, I rolled out a brand guideline for them to follow that included type, type treatments, secondary colours, logo usage, treatments of graphical elements etc… in an accessible PDF for them to share within their organization.

Client: Idea Exchange

Type of Project: Brand roll-out and Brand Identity Guide